Effective May 17, 2023

These Terms of Use (these “Terms”) govern your use of the website located at www.bluecore.com, as well as your receipt of SMS messaging from Bluecore  (collectively, the “Site”) which are copyrighted works belonging to Bluecore, Inc. (“Bluecore”, “us”, “our”, and “we”). We provide email and mobile-based marketing services for retailers (the “Services”). The legal terms governing such Services are set forth in the applicable Master Services Agreement, Statement of Work, and/or other ordering document(s) executed by such businesses and Bluecore (the “Master Services Agreement”). Certain features of the Site may be subject to additional guidelines, terms, conditions, or rules (collectively, “Additional Terms”), which will be posted on the Site in connection with such features. All Additional Terms are incorporated by reference into these Terms.

These Terms set forth the legally binding terms for your use of the Site. By accessing or using the Site, you are accepting these Terms and you represent and warrant that you are at least eighteen (18) years old, and you have the full right, authority, and capacity to enter into these Terms. If you do not agree with any portion of these Terms, do not access and/or use the Site. If you are using the Site on behalf of a company, entity, or organization, you represent and warrant that you are an authorized representative of such company, entity, or organization with the authority to bind it to these Terms. In the event of a conflict between these Terms and the Master Services Agreement, solely with respect to the use of Bluecore Services, the Master Services Agreement shall control, and solely with respect to the Site, these Terms will control.

1. ACCOUNTS

A. Account Creation.

In order to use certain features of the Site, you must be provided with or register for an account with Bluecore (“Bluecore Account”) and provide certain information about yourself as prompted by the Site registration form. You represent and warrant that: (a) all required registration information you submit is truthful and accurate; and (b) you will maintain the accuracy of such information, making updates to or within your Bluecore Account as necessary. You may delete your Bluecore Account at any time, for any reason, by following the instructions on the Site. Bluecore may suspend or terminate your Bluecore Account in accordance with Section 9.

B. Account Responsibilities.

You are responsible for maintaining the confidentiality of your Bluecore Account login information and are fully responsible for all activities that occur under your Bluecore Account. You agree to immediately notify Bluecore of any actual or suspected unauthorized use of your Bluecore Account or any other actual or reasonably suspected breach of security.

2. SITE

A. License.

Subject to these Terms, Bluecore grants you a limited, non-transferable, non-exclusive, revocable license to use the Site for your internal business purposes.

B. Certain Restrictions.

The rights granted to you in these Terms are subject to the following restrictions: (a) you shall not license, sell, rent, lease, transfer, assign, distribute, host, or otherwise commercially exploit the Site; (b) you shall not modify, make derivative works of, disassemble, reverse compile or reverse engineer any part of the Site; (c) you shall not access the Site in order to build a similar or competitive service to the Bluecore Services; and (d) except as expressly stated herein, no part of the Site may be copied, reproduced, distributed, republished, downloaded, displayed, posted or transmitted in any form or by any means. Any future release, update, or other addition to functionality of the Site is subject to these Terms. All copyright and other proprietary notices on any content on, or within, the Site must be retained on all copies thereof.

C. Modification.

Bluecore reserves the right, at any time, to modify, suspend, or discontinue the Site or any part thereof with or without notice. You agree that Bluecore will not be liable to you or to any third party for any modification, suspension, or discontinuance of the Site or any part thereof.

D. Ownership.

Excluding your User Content (defined below), you acknowledge that all the intellectual property rights, including without limitation copyrights, patents, trademarks, and trade secrets, in the Site are owned by Bluecore or Bluecore’s licensors. The provision of the Site does not transfer to you or to any third party any rights, title, or interest in or to such intellectual property rights. Bluecore reserves all rights not granted in these Terms.

3. USER CONTENT

A. User Content.

User Content” means any and all information and content that you submit to, or use with, the Site (e.g., content in your Bluecore Account, profile, or postings). You are solely responsible for User Content. You assume all risks associated with use of User Content, including any reliance on its accuracy, completeness, or usefulness by others, or any disclosure of User Content that personally identifies, or is capable of personally identifying, you or any third party. You hereby represent and warrant that User Content does not violate the terms of Section 4 below. You may not state or imply that User Content is in any way provided, sponsored, or endorsed by Bluecore. Because you are solely responsible for User Content, you may be liable if, for example, User Content violates the terms of Section 4. Bluecore has no obligation to preserve or to backup any User Content, and User Content may be deleted at any time, with or without notice. You are solely responsible for creating backup copies of User Content should you desire to do so.

B. License

You hereby grant, and you represent and warrant that you have the right to grant, to Bluecore an irrevocable, nonexclusive, royalty-free and fully paid, worldwide license to reproduce, distribute, publicly display and perform, prepare derivative works of, incorporate into other works, and otherwise use User Content, and to grant sublicenses of the foregoing, for the purposes of including User Content in the Site. You agree to irrevocably waive (and cause to be waived) any claims and assertions of moral rights or attribution with respect to User Content.

C. Feedback.

If you provide Bluecore any feedback, recommendations, or suggestions regarding the Site or the Bluecore Services (“Feedback”), you hereby assign to Bluecore all rights in the Feedback and agree that Bluecore shall have the right to use such Feedback and related information for any lawful purposes without attribution or compensation to you. Feedback is expressly provided to Bluecore as non-confidential and non-proprietary. You agree that you will not submit to Bluecore any information or ideas that you, or anyone you represent, consider to be confidential and/or proprietary.

4. ACCEPTABLE USE

You agree not to use the Site to collect, upload, transmit, display, or distribute any User Content (whether incorporated into an email or not) (a) that violates any third-party right, including any copyright, trademark, patent, trade secret, moral right, privacy right, right of publicity, or any other intellectual property or proprietary right; (b) that is unlawful, harassing, abusive, tortious, threatening, harmful, invasive of another’s privacy, vulgar, defamatory, false, intentionally misleading, trade libelous, pornographic, obscene, patently offensive (e.g., material that promotes racism, bigotry, hatred, or physical harm of any kind against any group or individual) or otherwise objectionable material of any kind or nature or which is harmful to minors in any way; or (c) in violation of any applicable law, regulation, rules, or obligations (including, but not limited to, any laws related to email or telephone marketing, trade practices, or the marketing and sale of illegal goods or services) or restrictions imposed by any third party.

In addition, you agree not to use the Site to: (a) upload, transmit, or distribute any computer viruses, worms, or any software intended to damage or alter a computer system or data; (b) include in your email any material (including text, photos, graphics or other content) that you do not own or have the right to use and transmit; (c) send messages that would reasonably be considered to be spam, or would reasonably be considered unsolicited or unauthorized advertising, promotional materials, junk mail, chain letters, pyramid schemes, or any other form of duplicative or unsolicited messages, whether commercial or otherwise; (d) use in your email any false, inaccurate, incorrect, or misleading names, addresses, email addresses, subject lines or other incorrect or misleading information of any kind; (e) import or incorporate into any lists, emails or uploads to the Site any of the following: social security numbers, passwords, security credentials or sensitive personal information of any kind; (f) send email that will be delivered to recipients as text, SMS, or MMS; (g) send marketing or commercial email without permission; (h) upload or send to purchased lists, rented lists or third-party lists of any kind; (i) harvest, collect, gather or assemble information or data regarding other users, including e-mail addresses, without their consent; (j) interfere with, disrupt, or create an undue burden on servers or networks connected to the Site or violate the regulations, policies or procedures of such networks; (k) attempt to gain unauthorized access to the Site, other computer systems or networks connected to or used together with the Site, through password mining or other means; (l) harass or interfere with another user’s use and enjoyment of the Site; or (m) introduce software or automated agents or scripts to the Site so as to produce multiple accounts, generate automated searches, requests and queries, or to strip, scrape, or mine data from the Site.

We reserve the right (but have no obligation) to review User Content, investigate, and/or take appropriate action against you in our sole discretion (including removing or modifying your User Content, terminating your Bluecore Account in accordance with Section 9, and/or reporting you to law enforcement authorities) if you violate the terms of acceptable use in this Section 4 or any other provision of these Terms or otherwise create liability for us or any other individual.

5. INDEMNIFICATION

You agree to indemnify and hold Bluecore (and its officers, employees, directors, affiliates, suppliers, representatives, and agents) harmless from and against any losses, damages, liabilities, fines, penalties, costs and expenses (including attorneys’ fees) incurred as a result of any claim, suit, cause of action, controversy, demand, or proceeding made by any third party that arises out of or relates to: (i) your use of the Site; (ii) User Content; (iii) your violation of these Terms; or (iv) your violation of applicable laws, rules, regulations, or ordinances. Bluecore reserves the right, at your sole expense, to assume the exclusive defense and control of any matter for which you are required to indemnify us, and you agree to fully cooperate with our defense of these claims. You agree not to settle any matter without the prior written consent of Bluecore. Bluecore will use reasonable efforts to notify you of any such claim for which Bluecore seeks indemnification from you upon becoming aware of it. 

6. THIRD PARTY SITES

The Site may contain links to third party websites, services, and advertisements for third parties (collectively, “Third Party Sites”). Third Party Sites are not under the control of Bluecore and Bluecore is not responsible for any Third Party Sites. Bluecore provides these links to Third Party Sites only as a convenience and does not review, approve, monitor, endorse, warrant, or make any representations or warranties with respect to, Third Party Sites of any kind whatsoever. Your use of Third Party Sites is at your own risk. Your use of Third Party Sites is governed by the applicable third party’s terms, conditions, and policies, including without limitation such third party’s privacy and data gathering policies. It is your responsibility to familiarize yourself with such terms, conditions, policies, and rules of such third parties if you use Third Party Sites.

7. DISCLAIMERS.

THE SITE IS PROVIDED “AS-IS” AND “AS AVAILABLE” AND WE (AND OUR SUPPLIERS) EXPRESSLY DISCLAIM ANY WARRANTIES AND CONDITIONS OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING THE WARRANTIES OR CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, QUIET ENJOYMENT, ACCURACY, NON-INFRINGEMENT, OR NON-INTERFERENCE. WE (AND OUR SUPPLIERS) MAKE NO WARRANTY THAT THE SITE: (A) WILL MEET YOUR REQUIREMENTS; (B) WILL BE AVAILABLE ON AN UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE BASIS; OR (C) WILL BE ACCURATE, RELIABLE, FREE OF VIRUSES OR OTHER HARMFUL CODE, COMPLETE, LEGAL, OR SAFE.

8. LIMITATION ON LIABILITY

IN NO EVENT SHALL WE (AND OUR SUPPLIERS) BE LIABLE TO YOU OR ANY THIRD PARTY FOR ANY LOST PROFIT OR ANY INDIRECT, CONSEQUENTIAL, EXEMPLARY, INCIDENTAL, SPECIAL, OR PUNITIVE DAMAGES OF ANY KIND WHATSOEVER ARISING FROM OR RELATING TO THESE TERMS OR YOUR USE OF, OR INABILITY TO USE, THE SITE EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. ACCESS TO, AND USE OF, THE SITE ARE AT YOUR OWN DISCRETION AND RISK, AND YOU WILL BE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR COMPUTER SYSTEM OR LOSS OF DATA RESULTING THEREFROM, INCLUDING WITHOUT LIMITATION DAMAGE TO, OR LOSS OF, USER CONTENT. NOTWITHSTANDING ANYTHING TO THE CONTRARY CONTAINED HEREIN, OUR (AND OUR SUPPLIERS’) TOTAL AGGREGATE LIABILITY TO YOU FOR ANY DAMAGES ARISING FROM OR RELATED TO THESE TERMS (FOR ANY CAUSE WHATSOEVER AND REGARDLESS OF THE FORM OF THE ACTION), WILL AT ALL TIMES BE LIMITED TO ONE HUNDRED UNITED STATES DOLLARS ($100.00 USD).

9. TERMINATION.

These Terms will remain in full force and effect while you use the Site. We may (a) suspend your rights to use the Site (including your Bluecore Account), or (b) terminate these Terms, at any time for any reason at our sole discretion, including for any use of the Site in violation of these Terms, with or without notice to you. Upon termination of these Terms, your Bluecore Account and right to access and use the Site will terminate immediately. You understand that any termination of your Bluecore Account may involve deletion of User Content. Bluecore will not have any liability whatsoever to you for any termination of these Terms, including for termination of your Bluecore Account or deletion of User Content. Even after these Terms are terminated, any provision of these Terms which by its nature would reasonably survive termination, shall so survive.

10. COPYRIGHT POLICY.

Bluecore respects the intellectual property of others and asks that users of our Site do the same. In connection with our Site, we have adopted and implemented a policy respecting copyright law that provides for the removal of any infringing materials and for the termination, in appropriate circumstances, of users of our Site who are repeat offenders in infringing intellectual property rights, including copyrights, of others. If you believe that one of our users is, through the use of our Site, unlawfully infringing the copyright(s) in a work, and wish to have the allegedly infringing material removed, the following information in the form of a written notification (pursuant to 17 U.S.C. § 512(c)) must be provided to our designated Copyright Agent: (a) your physical or electronic signature; (b)identification of the copyrighted work(s) that you claim to have been infringed; (c) identification of the material on our Site that you claim is infringing and that you request us to remove; (d) sufficient information to permit us to locate such material; (e) your address, telephone number, and e-mail address; (f) a statement that you have a good faith belief that use of the objectionable material is not authorized by the copyright owner, its agent, or under the law; and (g) a statement that the information in the notification is accurate, and under penalty of perjury, that you are either the owner of the copyright that has allegedly been infringed or that you are authorized to act on behalf of the copyright owner.

Please note that, pursuant to 17 U.S.C. § 512(f), any misrepresentation of material fact (falsities) in a written notification automatically subjects the complaining party to liability for any damages, costs, and attorney’s fees incurred by us in connection with the written notification and allegation of copyright infringement.

The designated Copyright Agent for Bluecore is:

Bluecore, Inc.

Attn. Legal Department

222 Broadway, 16th Floor

New York, NY 10038

Email:  legal@bluecore.com

11. SMS MESSAGING

A. Overview

Bluecore offers its customers the ability to opt into receiving marketing and other promotional messages about the Site and the Services (“SMS“). By participating in SMS, you agree to these Terms and to the Bluecore privacy policy located at www.bluecore.com/privacy-policy (the “Privacy Policy”). 

B. Signing Up and Opting-In to SMS

Enrollment in SMS requires you to provide your mobile phone number and acceptance of these Terms. You may not enroll if you are under 18 years old (except in Alabama and Nebraska, 19 years old). Bluecore reserves the right to stop offering SMS at any time, with or without notice. By opting into SMS, you: (a) authorize Bluecore to use auto dialer or non-auto dialer technology to send text messages to the mobile phone number associated with your opt-in; (b) acknowledge that you do not have to agree to receive messages as a condition of purchase of any Services; (c) confirm that you are the subscriber to the relevant phone number or that you are the customary user of that number on a family or business plan and that you are authorized to opt in; and (d) consent to the use of an electronic record to document your opt-in. To request a free email copy of the opt-in or to update our records with your contact information, please email support@bluecore.com or call +1 646-690-0490.

C. Messages You May Receive 

Once you affirm your choice to opt in to SMS, your message frequency may vary. You may receive an alert: (a) when you are welcomed into SMS; (b) regarding transactional messages; and/or (c) for general marketing or promotions.

D. Charges and Carriers 

Message and data rates may apply. Please consult your service agreement with your wireless carrier or contact your wireless carrier to determine your phone’s pricing plan and the charges for sending and receiving text messages. You acknowledge that you are responsible for any message, data, or other charges incurred (usage, subscription, etc.) as a result of using SMS. Supported carriers are AT&T, T-Mobile, Verizon Wireless, Sprint, and other smaller regional carriers. The Service may not be available on all wireless carriers. Bluecore may add or remove any wireless carrier from SMS at any time without notice. Bluecore and mobile carriers are not responsible for any undue delays, failure of delivery, or errors in messages. 

E. To Stop the Service 

To stop receiving text messages from Bluecore, reply STOP, END, CANCEL, UNSUBSCRIBE or QUIT to our shortcode. After texting STOP, END, CANCEL, UNSUBSCRIBE or QUIT to our shortcode, you will receive one additional message confirming that your request has been processed. You acknowledge that the text message platform may not recognize and respond to unsubscribe requests that do not include the STOP, END, CANCEL, UNSUBSCRIBE or QUIT keyword commands and agree that Bluecore and its service providers will have no liability for failing to honor such requests. These Terms continue to apply even if you withdraw the consent mentioned above or opt out of SMS. 

F. Help and Questions 

You can text HELP for help at any time. This will provide you a link to these Terms along with an email address for assistance. If at any time you forget what keywords are supported, just text “HELP” to the text message you received. After you send the text message “HELP” to us, we will respond with instructions on how to use SMS as well as how to unsubscribe.

G. Mobile Phone Number Change 

In the event that you change or deactivate your mobile phone number, you agree to notify Bluecore by emailing support@bluecore.com or call us at +1 646-690-0490. 

H. Data and Message Frequency  

Data obtained from you in connection with SMS may include your mobile phone number, your carrier’s name, and the date, time, and content of your messages and other information you provide to Bluecore as part of SMS. Bluecore may use this information to contact you and provide services you request from Bluecore. Bluecore may also use this information as described in the subscription list you’ve enrolled in. Bluecore may use an automatic dialing system to deliver text messages to you. If you have questions regarding our privacy practices, please read our Privacy Policy.

As always, message and data rates may apply for any messages sent to you from us and to us from you. Bluecore reserves the right to alter the frequency of messages sent at any time, so as to increase or decrease the total number of sent messages. Bluecore also reserves the right to change the short code or phone number from which messages are sent and we will notify you when we do so. This does not include non-autodialed messages such as those from conversations with “HELP” providers. If you have any questions about your text or data plan, it is best to contact your wireless provider.

Bluecore will have no liability for any delays in the receipt of any text messages. Delivery is subject to effective transmission from your network operator. 

12. GENERAL.

A. Changes to Terms of Use

These Terms are subject to revision from time to time. You should periodically monitor the Site for changes to these Terms. YOUR CONTINUED USE OF THE SITE AFTER CHANGES HAVE BEEN MADE TO THESE TERMS CONSTITUTES YOUR ACCEPTANCE OF SUCH CHANGES.

B. Governing Law; Venue

These Terms, and any claim, dispute, or controversy of whatever nature arising out of or relating to these Terms, will be governed by the laws of the State of New York, without giving effect to any conflicts of laws principles that require the application of the laws of a different jurisdiction. The United Nations Convention on Contracts for the International Sale of Goods does not apply to these Terms. The exclusive jurisdiction and venue of any action with respect to these Terms shall be the state or federal courts in New York County, New York, and you  submit to the exclusive jurisdiction and venue of such courts for the purpose of any such action.

C. Entire Agreement.

These Terms constitute the entire agreement between you and us regarding the use of the Site. Our failure to exercise or enforce any right or provision of these Terms shall not operate as a waiver of such right or provision. The section titles in these Terms are for convenience only and have no legal or contractual effect. The word “including” means including without limitation. If any provision of these Terms is, for any reason, held to be invalid or unenforceable, the other provisions of these Terms will remain valid and enforceable and the invalid or unenforceable provision will be deemed modified so that it is valid and enforceable to the maximum extent permitted by law, or otherwise stricken from these Terms. Your relationship to Bluecore is that of an independent contractor, and you are not an agent or partner of Bluecore and have no authority to bind Bluecore to any agreements. These Terms do not create any other relationship between the parties, including without limitation those of a partnership or joint venture. These Terms, and your rights and obligations herein, may not be assigned, subcontracted, delegated, or otherwise transferred by you to any third party without Bluecore’s prior written consent, and any attempted assignment, subcontract, delegation, or transfer in violation of the foregoing will be null and void. These Terms shall be binding upon, and inure to the benefit of, each party’s successors, heirs, and assigns.

D. Copyright/Trademark Information

Copyright © 2022, Bluecore, Inc. All rights reserved. All trademarks, logos and service marks (“Marks”) displayed on the Site are our property or the property of third parties. You are not permitted to use these Marks without our prior written consent or the consent of such third party owning the Marks.